Thierry peugeot biography books
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INTERVIEW: PSA Chairman Thierry Peugeot.
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Thierry peugeot biography books
But it nearly didn't happen. His great, great, grandfather was against the idea of the company entering the new-fangled car industry years ago; it didn't have a future, he thought. Far better to stick to bicycles, machine tools and salt and pepper grinders.
The family was divided on the issue but those who wanted to be bold and take a step into the new world won the day.
The split continued for some years: at the Paris motor show Peugeot had two booths, one for cars and one for everything else.
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Unity, or at least commonsense, prevailed thereafter.
It was inevitable that one day Thierry himself would be involved. But he too spent six years away from Peugeot, selling aircraft equipment in the USA among other jobs including a spell in South America.
He joined the firm that bears his name in and today is chairman of