Shourouk rhaiem biography of mahatma
Shourouk rhaiem biography of mahatma
Shourouk Rhaiem is “The Queen of Bling”.
The Interview | EW Meets Shourouk, The Middle East’s Jewellery Sweetheart
With statement jewels at the heart of every major fashion look, Emirates Woman finds out more about the woman behind beautiful Arabian-inspired collection, Shourouk.
With a company tagline like ‘luxury and decadence’ you’ll find nothing less from Shourouk Rhaiem’s mouth-wateringly bright, wow-factor jewels, which have garnered a varied range of celebrity fans from Lady Gaga to Michelle Obama.
The Tunisian designer reveals her secrets to success…
Shourouk, the brand, was born in 2008.
Shourouk rhaiem biography of mahatma gandhi
How did it come about?
I’ve always been fascinated by jewellery and crystals. As a child, I loved playing with my grandmother’s diamond bracelets but it was after working at Chloé, Galliano and Roberto Cavalli that I developed my true desire to work with luxury accessories.
In 2008 I met my business partner, Pierre Lasquier, who invested in my vision. I’ve been making my own exciting pieces ever since.
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